- December 1st, 2011
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For a long time now, my sites have been catching people’s eye. The most common feedback I get about them is that they are visually appealing. This is a very strong point in my view. A picture says a thousand words and people are happy to look at it, while they are not willing to read a thousand words. Going by that theory, some of my sites are presenting more than 300,000 words about their product and they are being read every day. People love my flash sites and they climb steadily in the search ranks for that precise reason.
Because of the growing pressure from the ipad market, I have been doing some reserach and devolpment about how we can best present our sites without Flash. We don’t want to forfeit the visual impact and emotional motivation that a well presented site holds. Some sites designed for mobile devices, actually just present a text-only version of their content. I think this is very poor marketting. People don’t make consumer choices based on information. They make those choices based on emotion.
On the positive side:
- The site is the same content. All of the content shown on your non-flash version is drawn frome the same sources. This is very important. When you update your information in one place, via the regular text editor I provide, it is updated accross devices. The same text and images (and menu for those using the new databse driven menu config) appear on both. So there is no new content just a different program presenting the same content. Great!
- The site knows what device is viewing it. The first thing determined is whether the device has flash installed. Next the agent code is extracted from the browser of the device so we know whether it is an iphone, a pc, an android phone, an ipad, whatever. Then a respective “style-sheet” is loaded to help that device know just how we want the site layed out. So far this is tested on ios devices (iphone, ipad), pc and android devices.
- All on one page. We still have no need to scroll down. This is not a long columnar blog-style site where scrolling down removes you from the land of colour and emotion and leaves you in the wasteland of dry blank ink on white screen. The site is all contained within the one “frame” just like the flash version.
- Touch friendly. The site can be zoomed in and panned around using your finger on touch devices. In addition, the scrolling of text within a text box is by the same method, just drag it up or down with your finger. No need to tap tap tap on the down arrow.
- No change for search engine friendliness. All text is loaded at the start, but hidden from the viewer until requested. Research has shown that Google doesn’t mind this at all as long as the info can be found by the viewer by one method or another – so the result is complete text indexing. great again!
- For those of you who have back end photo organisers, text editors, comment editors and so on, there is no change required either to these engines or to your data. It all stays the same. the same content, the same database, the same folders of images, video and etc.
On the negative side:
- No resize. The site will fit inside a large screen with blank borders around it, or alternatively, a full-size background image that scales, while the other elements of the site do not (at this stage)
- Slower performance of animation and blending. Flash is still the best at what it does. You must remember that. It does many things for which there is simply no replacement. We are not moving away from it because it is poor, simply because the current mobile device monopoly owner refuses to allow us to use it on their devices. I still feel ticked off by this as you may well do also. The end result of Apple’s big greedy boycott policy is a squashing of internet creativity in order to protect their own profit margins. The internet was never meant to be this way. If you want to know why I think Apple have done this read here:
So check out both these examples -. For those of you who get on board with this change in the next three months, you will get free upgrades as we refine the delivery method to get the best results, so don’t be shy to jump in first. You can expect that the upgrade will cost between $800 and $1800 depending on how old your site is and how complex. But if you’re like a client I sat with yesterday seeing that 750 people had visited his site on ipads and iphones over the last 3 months, you will know that you simply must show them something better than a text-only site. It will pay a good return on this small investment.
Call me for more info. Ph 0408 826 455